Are you effectively measuring engagement on social media?
Yes, the topic of this blog post (and probably the content of the tweet you followed to get here) are completely loaded, horrid, spammy and designed to go after easy traffic. The thing is, and we all know this secretly, these things work. Along with the attention grabbing headline, I'm also begging for twitter users … Continue reading Social media science and statistics will kill our creativity (please retweet)
This is one of those blog posts where I make an observation in the real world and apply my thoughts about it to social media. I'm not going to bother you with lots of statistics or tell you that your Twitter or Facebook marketing strategy is wrong or that I know better than you, at … Continue reading Do we cut through the noise or take advantage of the quiet?
So I'm at Haywards Heath station, checking in to Foursquare because I'm sad like that and I see a little yellow tab saying "Special Nearby". I click it and it takes me to the screen shown in the attached image. If I become Mayor of the Haywards Heath branch of Domino's Pizza I will get … Continue reading Foursquare Direct Marketing
The other week I received a coded message from a secret agent whose name I cannot reveal so I shall call him Mr D. The message read as follows: Agent 007, Hope you are well. Can I introduce my colleague Fox who is working with ******* on a new mission which I thought you would like … Continue reading What Is All This #32dishes Stuff About?
Last week I attended a rather fun event involving pizza, sushi, cupcakes and cocktails at Gumtree's HQ in Richmond. The main aim of the event was to give an overview of the changes they are making to gumtree.com and to tell people like us about it... The other aim was to have a bloody good … Continue reading Pruning The Gumtree – Gumtree UK is Branching Out
Businesses STILL don't seem to get it, do they? More often than not, the corporate world leave the management of their social media up to the marketing department or simply outsource to to an external marketing agency. Nothing wrong with this but if a company has a social media presence, they really need to be … Continue reading The Social Media Disconnect
Oooh, that's a controversial title, isn't it? I suppose I'd better substantiate this wild claim... What is SEO? From Wikipedia: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web sitefrom search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine … Continue reading SEO Is Dead!
So you've got a business, you're on Twitter and you're auto adding people based on keyword searches in the hope that they will follow back. Some do, some don't. When they follow back you hit their DM inbox with a link to your product/service and you can tweet all day about your awesome things, right … Continue reading Marketing On Twitter… So Many Still Getting It Wrong
Now that we're firmly planted in November I can officially announce that after two good years working as an IT Manager for a prestigious property development/investment firm based in London's Mayfair district I too have become victim to the dreaded economic downturn and find myself seeking employment. Usual story, the company needed to downscale considerably … Continue reading Lee Needs A Job